Designed by Chauncey H. Robinson of Chicago, the candle line at F E L L A caters to a neglected candle-buying market (ahem.. the gentleman) by creating and packaging woodsy/unisex scents.
Candles clue people into the present moment. Scents and smells have a way of triggering nostalgia, setting a tone that captures a specific moment in time. Like cleaning a house, lighting a candle at the end of the day was a positive and rewarding experience; it reminded Chauncey of the present moment - emotional relief and self-love/pampering.
“Relaxed style, relaxed life”: F E L L A was created around this concept of improving mental health and Chauncey’s mantra of positivity in life and in products that promote positive messaging.